back to the future

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It's About Time of the Day: Just over a year after the revelation that Nike had patented the technology necessary to make the iconic power-lacing Nike Air Mags from Back to the Future II a reality, the finished product appears to be just around the corner.

Following a dramatic late-night announcem

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Celebrity Shill of the Day: Turns out that short clip of Christopher Lloyd as Doc Emmett Brown crashing his time-traveling DeLorean into the storefront of an Argentine electronics retailer was just a teaser for a longer spot that has just been released.

Watch Doc shill for Garbarino and remind yourself with a sigh that Back to the Future II is just four short years away

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Volver al Futuro-Themed Viral Ad of the Day: Christopher Lloyd reprises his role as Doc Emmett Brown in (what is most likely) a bizarre viral ad for Argentine electronics retailer Garbarino.

Check out behind-the-scenes footage below:

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