charity

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Hey, remember that stupid, viral challenge a few summers ago that had celebrities and your weird aunt on Facebook alike dumping a bucket of ice water over their heads? A lot of people at the time criticized it for being the same kind of "slacktivism" as a filter on your profile picture or a status update. Well, for once, we have good news. THIS ACTUALLY DID SOMETHING. According to the ALS Association, this trend raised $115 million, $77 million went to research which so far has found at least three new gene variants that can be linked to ALS. Here's a nifty infographic showing what happened after people started dousing themselves in ice water.


viaALS Association

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Comedians and celebrities are pitching in to ask people to donate to the charity organization Comic Relief.

Via: The Drum
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This is a promotion in the UK to encourage people to try a new Nutella filled Krispy Kreme donut that will start being widely available May 27. The money from the promotional donut sales will go to charity. The video description offers more information:

Krispy Kreme, the American purveyor of all things doughnut, has unveiled an ATM-style contraption in London's Holborn to activate its new Nutty Chocolatta flavour.

The limited edition doughy treat is filled with the popular Nutella sandwich spread and, according a 'leaked memo' PR stunt from the brand, is set to be available nationwide on 27 May.

Krispy Kreme is giving fans the chance to preview the Nutty Chocolatta until 21 May by way of the Hole in the Wall contraption.

Devised by Devries Slam and delivered by creative technology agency Kerve, the system allows passers-by to touch their contactless card to a reader and pay two pounds for their individually-wrapped doughnut. This is presented on a cushion accessed only when a door opens after payment.All proceeds from the activation will be donated to Teenage Cancer Trust.
Via: Star Wars
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Today, Daisy Ridley and some other Star Wars characters are thanking people for participating in a Star Wars themed charity fundraiser called they called Force For Change.  So far, Star Wars fans have raised over two million dollars for charities that focus mainly on children's health and education.

The fourth of May has been known as "Star Wars Day" for sometime now. If you don't know why, don't feel bad, some people are also just figuring it out today:


via @b0ringtweets


Via: Omaze
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Chris Pratt tours the set of 'Guardians of the Galaxy Vol. 2' to entice fans to enter a contest to spend a day on set. This is part of a charity effort from a company called Omaze which frequently offers a chance to win a cool experience to encourage entries that raise money for a charity, in this case, Lake Stevens Boys and Girls Club. 

The video description provided a link and an explanation of what kind of prize the winner will receive:

Chris Pratt is offering you the chance to jump a forklift (?) and own a door (???) on the set of Guardians of the Galaxy Vol. 2. Why would you want to do that? Let Chris explain. Enter for your chance to win: http://bit.ly/ChrisPratt-GuardiansSet

All donations of $10 or more help the Lake Stevens Boys and Girls Club build a new teen center.
win kids soccer This Soccer Fan Got a Real, Signed Jersey so He Won't Have to Make One out of Plastic Bags Anymore
Via: AFF
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This adorable kid was such a fan of Argentine soccer player, Lionel Messi, that he made his own jersey out of a trash bag and marker. An image of him went viral as people spread the word to help him get his own actual Messi jersey. 



Thanks to the Afghanistan Football Federation and UNICEF, he finally got a real jersey, signed by Messi. 


via UNICEFAfg

UNICEF wrote in their Facebook post that it's important to bring hope to kids through sports:

The right to play and practice sports promotes the well-being of all children, especially the most vulnerable trapped in emergencies around the world.

 
running charity A Woman Is Running Across the Irish Sea in a Giant Hamster Ball for Charity
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BBC presenter Lindsey Russell is planning to run across the Irish sea from Donaghadee in Northern Ireland and Portpatrick in Scotland. The run will benefit Sport Relief, a UK charity that raises money through sports related events. 

This specially made floating hamster wheel is nicknamed "Bobby". 


via roselawrence

Russell is expected to complete this awesome journey about 14 hours after her start time of 6:30 am today. 

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