Director David Cronenberg has been shocking and horrifying film audiences for decades, and his knack for the extreme seems to have influenced his son Brandon. Antiviral is the directorial debut for the younger Cronenberg, and the creepy trailer makes it clear the apple doesn't fall far from the family tree. From Blastr:

The film is set in a world where celebrity overload has hit critical mass, and people actually pay money to be infected by the viruses of the rich and famous, just to get a little closer to feeling the fame.

[blastr]