J.K. Simmons - aka Spider-Man's J. Jonah Jameson -- trains a bunch of Avengers wannabes in a new spot for Farmers Insurance.

Simmons previously appeared in another superpowered Farmers commercial tied to the release of X-Men: First Class.

[thanks, cole!]

Community's Joel McHale hangs a lampshade on the whole "forced viral video" trope in a new spot for Nintendo's 3DS, featuring Mario, Luigi and a lot of models.

This commercial is clearly streets ahead.

[joystiq]