In the age of the Internet and viral news stories, people will believe anything.
With a crazy idea that makes you think "Hmmm...that could actually be believable," you can convince the public of just about whatever you want.
This brings us to Rumblr, a soon-to-be mobile app dubbed the "Tinder of street fighting." The app, which supposedly allows users to match with other people in their area who want to fist fight, was featured on over 200 blogs and websites this week.
Turns out, this was just a stupid marketing stunt to launch a creative agency. Not even a cool marketing stunt.
"Rumblr started as a portfolio project to help us launch our creative consulting agency, von Hughes. We're a team of college dropouts with backgrounds in marketing, design, and engineering. Rumblr came about organically as a funny idea amongst a group of friends, but quickly budded into an opportunity to showcase our branding skills."
Peeple, an app launching this November, will invite you to rate everyone else like there were restaurants on Yelp. 'Personally, professionally and romantically', founders Julia Cordray and Nicole McCullough think it's going to provide a whole lot of benefit for letting you know who's in your life.
As their website says:
Peeple will enhance your online reputation for access to better quality networks, top job opportunities, and promote more informed decision making about people.
Authentic and relevant information about you and others you interact with is paramount to our vision for this app. Users will require a Facebook account to access the application, to verify and validate the minimum age requirement. To prevent multiple and fake profiles users will also need to validate that they are a real person with their cell phone number which will then text them a pin to login with.
Not everyone is liking this idea. For the obvious reasons you are thinking.
It began trending on Twitter Oct. 1 and the reactions were expected, but still pretty humorous.
Where to even begin with those harms? There's no way such a rating could ever accurately reflect the person in question: Even putting issues of personality and subjectivity aside, all rating apps, from Yelp to Rate My Professor, have a demonstrated problem with self-selection. (The only people who leave reviews are the ones who love or hate the subject.)
...It's inherently invasive, even when complimentary. And it's objectifying and reductive in the manner of all online reviews. One does not have to stretch far to imagine the distress and anxiety that such a system would cause even a slightly self-conscious person; it's not merely the anxiety of being harassed or maligned on the platform — but of being watched and judged, at all times, by an objectifying gaze to which you did not consent.
The backlash has been felt by the creators (who are still getting publicity out of the bad press) and they wrote up this reply, which doesn't at all come off as smug and self-satisfied.
An Ode to Courage: Innovators are often put down because people are scared and they don't understand. We are bold innovators and sending big waves into motion and we will not apologize for that because we love you enough to give you this gift.
It is very much worth mentioning that the show Community had an episode dedicated to an app exactly like this. It was called Meow Meow Beenz. And it was hilarious.
Now, Snapchat users will be allowed to replay more snaps, but it will cost them. They'll be able to purchase three replays for $.99 to use whenever they want, but they can't use them to replay the same snap over and over again.
"We introduced Replay in Additional Services almost two years ago, and we've used it to relive those amazing moments (or the ones we weren't paying attention to...) just one more time before they disappear," Snapchat writes on its company blog. "We've provided one Replay per Snapchatter per day, sometimes frustrating the millions of Snapchatters who receive many daily Snaps deserving of a Replay. But then we realized — a Replay is like a compliment! So why stop at just one?"
It's an interesting move for the company that has grown enormously over the past year. Although the app's popularity began with teenagers hiding their maybe illicit messages from the prying of their parents, it has quickly grown to encompass a whole host of news services offering live updates and information.
Snapchat has also been trying to figure out how best to make money. Hence the microtransaction that has helped mostly mobile games like Candy Crush stay very much afloat.
So, what do you think? Will you pay a buck to see them snaps again?
Currently, Facebook's News Feed is essentially an unindexed stream of data from friends or pages you've followed. The new Paper app is attempting to make that a better experience by letting you compile content into sections and favorite interests.
"You can customize Paper with a choice of more than a dozen other sections about various themes and topics—from photography and sports to food, science and design. Each section includes a rich mix of content from emerging voices and well-known publications," the company explained in a news posting about the app.
Paper also changes the design by letting you thumb through cards instead of a vertical stream. You can tilt your phone to explore high-resolution panoramic photos. Full screen videos will automatically play. You'll also know exactly what your post or photo will look like thanks to live previews.