Smile-Inducing Ad Spot of the Day: Japan Rail informed local residents that it will be filming an ad spot to introduce the new line connecting Kyushu to the bullet train system.
Everybody showed up.
Japanese Earthquake Update of the Day: Japan was rattled again today by a powerful 7.1 magnitude aftershock that struck 41 miles east of Sendai around 11:30PM local time.
The unwelcome jolt occurred less than four weeks since a 9.0 magnitude earthquake killed tens of thousands and set off a nuclear crisis that continues to be a major concern for the area and the world.
BAMF of the Day: When the 2011 Sendai earthquake struck, boat captain Susumu Sugawara found he had no choice but to steer his trusty vessel straight into the heart of the tsunami.
"I knew if I didn't save my boat, my island would be isolated and in trouble," he told CNN. "I talked to my boat and said 'you've been with me for 42 years; if we live or die, we'll be together'."