Three enormous mirrors have been installed to help bring sunlight down to a small town in Norway that is hidden in shade six months out of the year. Prior to the installation, the town's citizens have relied on a cable car to provide them with some sunny exposure.
Like the rest of Scandinavian countries, Norway is usually known for its progressive-mindedness when it comes to gender equality, yet the country's leading brand of dairy products Prior has created a minor controversy after unveiling their latest line of gender-branded eggs, dubbed "Princess Eggs" and "Pirate Eggs" for boys and girls respectively and complete with bright pink and dark blue packagings. Despite the ridicule that the products have drawn, Prior's parent company Nortura defended the decision by saying that they didn't want to over-think it and simply wanted to get children to eat more eggs.
Africa for Norway is a mock PSA campaign launched by the Norwegian Students' and Academics' International Assistance Fund (SAIH) to raise global awareness of Western-centric stereotypes and cliché that often prevail in ads for relief funds in African countries. H/t goes to TheDailyDot.
PSA of the Day is a feature series presenting a variety of notable public service announcements, cautionary messages and even parodies.