Aaron Shapiro

This guy hired laid off Borders employees to sell his book
By Angeline
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Marketing Stunt of the Day: Aaron Shapiro, CEO of digital agency HUGE, recently penned a business book about the importance of adapting to the digital age to avoid commercial collapse.

To make the results of failing to take Users Not Customers to heart more tangible, Shapiro hired erstwhile book peddlers who experienced firsthand the consequences of not heeding his