Adam Sandler's new movie just got some serendiptious free advertising. Apparently the main character's name is Max Kessler, but Max is real so he posted this image on Reddit:
So then actual Adam Sandler responded in the thread and Max responded back.
via AdamRSandler, therealmaxkessler
And then Sandler invited Max to the premiere of 'The Do-Over'.
Of course he went, met his celebrity doppleganger and the rest is history.