Want to sell medical technology? Show actors in lab coats with beakers.
Want to sell beer? Show some weathered old cowboy sitting by a river in the Rockies.
Want to create the illusion that you're selling something people need, when in reality, it's just some garbage they're peddling for money? Use stock footage like this video.
A British Airways ad campaign is using a billboard with "custom-built surveillance technology" to track their planes flying overhead, triggering an interactive video of a child pointing at the aircraft.
To promote the upcoming season premiere of Arrested Development on May 26th, Netflix has launched a pop-up shop tour of Bluth's Original Frozen Banana Stand, which will serve up real frozen bananas and photo ops with cast members in various locations across Great Britain and the United States, starting with London (as seen in the picture) this week and a few more pit stops in New York and Los Angeles in the following week. Is there any money in it? Perhaps you should find out!
Thanks to lawyers and crazy people, every car ad these days notes a disclaimer along the lines of "closed course, professional driver, do not attempt." While such messages are more or less impotent, every once in awhile -- as is the case with this Volvo spot -- the ad execs really mean it when they say "do not try this at home."