TV Show Promo of the Day: First official teaser supertrailer for the season 6 premiere of 30 Rock.

Airs January 12th @ 8/7c wherever NBC is shown (except maybe American Airlines' in-flight entertainment console). 

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Punny Response of the Day: Words With Friends developer Zynga responds to the Alec Baldwin brouhaha with some clever wordplay.

(Bonus: Check out the score.)

[betabeat.]

Backstage Drama of the Day: Alec Baldwin was all set to play a fictional president of television in the opening video for tonight's Emmy Awards show, but the 30 Rock star quit the gig after News Corp-owned Fox cut a joke he made about News Corp CEO Rupert Murdoch and the ongoing

How About That of the Day: Jimmy Fallon announced today that he will be hosting Saturday Night Live on December 17th -- his first time hosting the show he left in 2004.

For die-hard fans of the show (that's a thing, right?), this announcement comes as no surprise. Indeed, Fallon's hosting gig was predicted to the month

Viral Ad of the Day: Yankees fan Alec Baldwin decks Red Sox fan John Krasinski hard in the latest satisfying installment of New Era's "Rivals Are Forever" marketing campaign.

[copyranter.]

Earlier: The Trash Talking Begins.

Marketing Campaign of the Day: New Era launched a new ad campaign today, which features John Krasinski as a die-hard Red Sox fan engaging in some exponentially trashier trash talk with loyal Yankees supporter Alec Baldwin.

Meanwhile, the Red Sox snapped a six-game losing streak