This year alone, 29,500 individually designed beer labels have been submitted for approval to the Trade Department's Tax and Trade Bureau. And every single one of those label designs was approved or denied by a single man: Kent "Battle" Martin, a man who is the bane of the beer industry for his power to reject labels for the flimsiest of reasons.
Battle has rejected a beer label for the King of Hearts, which had a playing card image on it, because the heart implied that the beer would have a health benefit.
He rejected a beer label featuring a painting called The Conversion of Paula By Saint Jerome because its name, St. Paula's Liquid Wisdom, contained a medical claim--that the beer would grant wisdom.
He rejected a beer called Pickled Santa because Santa's eyes were too "googly" on the label, and labels cannot advertise the physical effects of alcohol. (A less googly-eyed Santa was later approved.)
He rejected a beer called Bad Elf because it featured an "Elf Warning," suggesting that elves not operate toy-making machinery while drinking the ale. The label was not approved on the grounds that the warning was confusing to consumers.
Numbeo, a crowd-sourced database of the price of goods around the world, maintains a comprehensive list of the average price of a domestic draft beer in different countries. And the International Labor Organization (ILO) maintains a vast library of minimum monthly wage data. So we combined the two—into a beer indicator, of sorts.
Another unordinary option has been added to the list of adult beverage-inspired Jelly Belly jelly beans that is sure to inspire curiosity. The new beer-flavored jelly bean is intended to resemble a Hefeweizen-inspired ale. Though this flavor does not contain any alcohol, it is only marketed to adults.
Now they just need to come up with a pretzel-flavored bean to compliment this new flavor...perhaps a lemon bean will do as well.