billboard

billboard,ads
Via: NYTimes
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New Yorkers, prepare to be blinded.

The biggest, and most expensive billboard is set to go up in Times Square on Tuesday, making it an even more undesirable place to visit than it was before.

The screen is 8 stories tall, spans the entire block from 45th St to 46th St., and consists of about 24 million LED pixels.

It will cost around $2.5 million to advertise on the billboard for four weeks, and Google will be the first major advertiser to take up the space with an ad running from November 24th through the end of the year.

On the bright(er) side, it'll be a whole lot easier to watch all your favorite costumed Disney characters and superheroes tear each other apart and battle with the NYPD over tips.

billboard,kidney donor
By Unknown
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Aretha Swift needs a kidney, but she's buried deep on the donor transplant list. So she coordinated a fundraiser to buy ad space, and now has 24 billboards plastered around Pennsylvania and in Times Square that send people to AKidneyForAretha.com, where they can find out whether they are a match for Swift.

If Swift's billboards manage to land her a kidney, expect others desperate for organs to get similarly creative. But at least they're a major improvement on the billboard recently erected by a Texas mom to get her daughter voted prom queen, and the billboard in Chicago that compared global warming believers to the Unabomber.

[adweek]

Badvertising,billboard,prom queen
By Unknown
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When Texas high-schooler Brandy Day suggested to her mom that they rent a billboard to help along her campaign for prom queen, she never imagined her mom would spend more than $1,500 on newspaper ads, fliers, a customizable outdoor display sign at a local taqueria, and -- the nail in her prom queen coffin -- a "pink rotating outdoor" billboard. "I was joking, but she took me seriously," she said. "When she texted me a pic of the billboard and the newspaper, I was shocked."

[jezebel]

By Unknown
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From the annals of bad ideas, McDonald's has debuted a billboard whose reflective-tape wording, "Open all night," is only visible when lit up by headlights. Because it's not at all freaky to suddenly come upon glowing words off a dark stretch of Vancouver highway.

[hypervocal]

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