A number of TV networks have rejected this latest advertisement from Lane Bryant. The plus-sized women's clothing line has had a history of making body positive statements with their ads.
This one features some shots of (gasp!) bare skin and a mother breastfeeding. A representative for NBC told People that they turned down the ad due to broadcasting standards and would welcome some changes:
As part of the normal advertising standards process, we reviewed a rough cut of the ad and asked for minor edits to comply with broadcast indecency guidelines. The ad was not rejected and we welcome the updated creative.
But the controversy remains surrounding what, exactly, about this commercial doesn't meet broadcasting standards. Lane Bryant has so far decided not to change the ad.