Upscale online retailer Celeb Boutique gets a big ol' "Seriously?!" for this tweet.
After mounting criticism, the company apologized, but the damage has been done.
We'd love to give these people the benefit of the doubt, but if you make mention of a hashtag, CHANCES ARE YOU CLICKED ON THAT HASHTAG to see what the fuss was about. And the winky face? Oh, that winky face.