PANTONE proudly announces the Color of the Year 2016 as Sereni...
PANTONE proudly announces the Color of the Year 2016 as Serenity and Rose Quartz, a harmonious pairing of complementary shades. The seamless union of Serenity and Rose Quartz creates balance in a chaotic world by providing the perfect counterpoint to the fast-paced, fractured and hurried lives we live. http://bit.ly/1IFlCFUPosted by Pantone on Thursday, December 3, 2015
Every year Pantone chooses a "Color of the Year" to symbolize their prediction of the state of the world in the coming new year.
If you're wondering why the COLOR of the year is actually two colors, apparently the blending of the shades is the color. This is what they had to say for themselves:
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.Will a pastel pinky-purple swirl bring peace and understanding to the world in 2016? Probably not but a trendy designer can dream, right?
In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer's increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.