Shame: is there a better sales tool?
If you’re not sure people will buy your cellphone, car, or piece of fruit, why not convince them that they’re bad if they don’t? Make them feel embarrassed or stupid. It just works. Shame sells.
That’s what Sodastream, the makers of a sparkling water machine, is doing, and they’re using your favorite show, Game of Thrones, to shame you.
Recreating Cersei Lannister’s walk of shame through King’s Landing, Sodastream enlists the help of Game of Thrones’ Thor Bjornsson (the Mountain) and Hannah Waddingham, who steps back into the role of Septa Unella, bell and all and shames a consumer for buying bottled seltzer at the store, like a real jerk.
Here’s a rundown of this perfectly normal, not crazy at all advertisement:
Like in Game of Thrones, Septa parades a person through the streets shouting “Shame” and ringing her bell. Only instead of shaming this consumer for political espionage and crimes against god, he’s shamed for buying bottled seltzer and crimes against “Mother Earth.” Septa chases the consumer back to the GoT set, where he meets the Mountain, who Mountain-splains the effects of plastic bottles on and the bounties of the environment, like peanuts! Then, back in his trailer, the Mountain sees the actress Hannah Waddingham taking off her Septa costume and is taken by her beauty. All in all, great commercial for a seltzermaker thingy.
Anyway, we should all be very ashamed of ourselves for even considering buying bottled seltzer over a Sodastream because peanuts.
Based on their YouTube page, it looks like this is just the beingging of a whole sorted love affair between Septa and the Mountain, so get ready to feel weird for a while.
Enjoy this insane commercial!