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The Newsroom, Aaron Sorkin's new HBO creation that goes behind the scenes of a cable TV newsroom, is the writer's first small-screen effort since Studio 60 famously derailed following a promising pilot episode. Here's hoping he can sustain his recent wave of success (The Social Network, Moneyball), because Sorkin writing for HBO just reeks of awesome.

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TV Show Promo of the Day: HBO has released the first official teaser for its upcoming Jay Roach-helmed political drama, Game Change.

The made-for-TV-movie, which stars Ed Harris as John McCain, Julianne Moore as Sarah Palin, and Woody Harrelson as campaign strategist Steve Schmidt, was based on John Heilemann and Mark Halperin's same-named book

Bored To Death Enlightened hbo HTMIIA hung - 5590514432
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Breaking HBO TV Show News of the Day: HBO announced today that it will be picking up Laura Dern and Mike White's critically acclaimed dramedy series Enlightened for a second season.

In the same breath, HBO was the bearer of bad news for fans of Hung, Bored to Death, and How to Make It in America -- all three of

boardwalk empire hbo Marketing Campaign nyc - 5156758528
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Old-Timey Subway Train Campaign of the Day: To promote the upcoming second season of its critically acclaimed period series Boardwalk Empire, HBO, with a little help from NYC's MTA, will install a throwback subway train that will run through September 25th -- the show's premiere date.

Details:

Starting on Saturday, September 3rd an authentic vintage 192