ikea

Fyrkantig, Sparsam, Dagstorp, Grundtal. Unless you speak Swedish, these words can only mean one thing: Ikea.

But no more. Ikea, who for years has named their comfortable, affordable, and dorm room-ready furniture by following a pretty strict system, is now in the trolling business, and business is good.

Last night, for reasons unknown, so for now we’ll just assume that they thought it would be funny, Ikea replaced the names of their products with common Google searches. So suddenly a thing like Lattjo becomes “My Family Doesn’t Respect Me” and Memnes becomes “My Friend Only Talks About Himself.”

via Vimeo

This is all apart of “Ikea's Retail Therapy.” Through this site, Ikea doesn’t just furnish your apartment with practical and fashionable Swedish goods, but also fixes your life — or, at least, gives you something to buy, so you can forget about your actual problems. Check it out.

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Whether you're there for the molded cardboard tables, fighting with your spouse, or the inevitable diarrhea, you will probably stop at the dining room of Ikea at least once during any visit.

So be smart about it and follow these official power food rankings to make sure you eat the BEST of the-cheapest-food-you'll-eat-this-week!











But if you're shopping for your college duds, you might be better off eating on campus first?





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Of course there's an IKEA instructional manual on how to properly dress the IKEA Monkey, a 7-month-old Rhesus Macaque that became an overnight celebrity after he was found wandering around an IKEA store in Toronto, Canada earlier this week.

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Via: Gawker
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Have you met IKEA Monkey, the 7-month-old runaway primate dressed in a shearling coat that was found casually wandering around a Toronto IKEA store yesterday? According to the National Post, the monkey was spotted by staff members in the store's upper parking lot after escaping out of the cage and the car belong to its (now former) owners. This picture (shown left) was subsequently posted online by Bronwyn Page via Twitter, where the fashionable simian has already become a meme of sorts.

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In a natural next step for the Swedish furniture giant, Ikea is building its own town, in East London. The neighborhood, called Strand East, will feature 1,200 homes and apartments in the Scandinavian style, and all will be rentals. Says Harald Müller, the head of Ikea's real estate arm: "We're just securing our money long-term –- and of course creating more profits at the end."

[buzzfeed / globeandmail]

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Trial Separation of the Day: An IKEA store in Sydney recently introduced Mänland, a grown up version of home furnishing retailer's familiar Småland Play Area for children designed to keep "whinging" husbands and boyfriends entertained while their wives and girlfriend go shopping.

The "play space" comes complete wi

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