Marketing Campaign Conclusion of the Day

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Marketing Campaign Conclusion of the Day: Mano a Mano in El Baño came to an anticlimactic close today with old Old Spice Guy Isaiah Mustafa successfully laying waste to new Old Spice Guy Fabio's Old Spice throne claims through nonviolent means, thus becoming regular old Old Spice Guy once again.

Hooray!

Now back to staring at Isaiah Mustafa's exposed torso.

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New Old Spice Guy of the Day

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New Old Spice Guy of the Day: Old Spice has released a brand new set of ad spots featuring Italian lothario Fabio in lieu of Internet-famous mascot Isaiah Mustafa.

Is the old Old Spice Guy gone for good? (Off playing Luke Cage perchance?) Ad agency Wieden + Kennedy remains mum.

Another Fabio spot below; the rest

Behind The Scent of the Day

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Behind The Scent of the Day: Take an entertaining look behind the scenes of Old Spice's latest single-take Isaiah Mustafa-starring spot, "Scent Vacation."

[oldspice / oldblueeyes.]