Granted, Star Wars enthusiast, violinist extraordinaire Taylor Davis could've put in a bit more effort on the costume; but hot dang if she can play a tune. What's not to love about some intergalactic musical madness?
At the end of the European premiere of Star Wars: The Force Awakens, John Boyega announced one final big surprise. Then Nelson's Column, a monument in London's Trafalgar Square, lit up like a lightsaber activating.
The spectacle does look a lot like a lightsaber from far away.
Disney reportedly paid £24,000 for the stunt according to The Telegraph. A few alleged suggestions for publicity stunts that were turned down include strapping lightsabers to Tower Bridge and stationing a stormtrooper outside the Prime Minister's residence at 10 Downing Street.
Google wants to know—Light Side or Dark Side?
The company announced a new Star Wars-themed site today that will change your Google experience across platforms depending on if you choose light or dark side.
Your choice will change the look of everything from YouTube to Gmail and Google Maps.
Clay Bavor, VP of Product Management at Google explains the activation on the Google Official Blog:
It's a place for fans, by fans, and starting today you can choose the light or the dark side, and then watch your favorite Google apps like Gmail, Google Maps, YouTube, Chrome and many more transform to reflect your path. And that's just the beginning. We've got more coming between now and opening night—the Millennium Falcon in all its (virtual reality) glory included, so stay tuned. And we've hidden a few easter eggs, too. So awaken the Force within, and be on the lookout for things from a long time ago in a galaxy far, far away…
So, what will it be?
The Dark Side or the Light?