Marketing Campaign of the Day

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Proctor & Gamble and Gillette collaborated on this hi-tech salute to United States Olympians, which also kicked off their global "Get Started" campaign. Gillette explains the visual artistry, which featured 60-foot holograms of swimmer Ryan Lochte and sprinter Tyson Gay:

Part science, part nature and part digital art, Gillette created a series of projected light displays on buildings throughout Boston culminating in a massive water show. The event used half a dozen projectors to display video images of Ryan Lochte and Tyson Gay in action on two massive screens of particulate water vapor sprayed above the surface of the water adjacent to Boston's Institute of Contemporary Art.

[thanks, cole!]

Insane Olympic Opening Ceremony of the Day

insane olympic opening ce,london oympics
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What exactly are they planning, you ask? Everything. No really, everything.

The stage was designed by director Danny Boyle, and will include "a village cricket team, 12 horses, 10 chickens, 70 sheep, a model of Glastonbury Tor, two mosh pits, and the largest harmonically tuned bell in the world."

But the fun doesn't stop there, because it's not an Opening Ceremony unless a 40-foot-tall Voldemort does battle with 30 Mary Poppinses.

Per Gawker:

Before 40-foot-Voldemort appears, 'about 100' children will be wheeled out on hospital beds to perform a choreographed 'bed dance,' which sounds quite sexy but probably is not. To these one hundredish beds will be added a dozen more 'giant' ones, on which will dance/frolic/be such beloved storybook characters as The One Hundred and One Dalmatians' dog-skinning villain Cruella de Vil.

Apparently this insanity is all just the tip of the iceberg, too. In an attempt to top China's terrifying show of synchronicity from 2008, the U.K. has thrown every single British thing against the wall in hopes of something sticking.

Yeah, we'll be watching the hell out of this.