Marketing Campaign of the Day

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Marketing Campaign of the Day
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Redditor Bret16 posted this pic he snapped at a local gas station.

Top thread comment: "As a father, I'm just pissed that I don't have to buy condoms at the same rate as I buy diapers."

[reddit]

Marketing Campaign of the Day

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Marketing Campaign of the Day
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A fully funded $14,800 Kickstarter has resulted in an extensive D.C. ad campaign defending Pfc. Bradley Manning, who is charged with "aiding the enemy" for leaking the largest dump of classified information in U.S. history to WikiLeaks. If convicted, Manning faces life in prison, an outcome the series of subway ads -- which hail him as a whistleblower -- seeks to avoid.

The ads, by nonprofit ad firm EpicStep and the Bradley Manning Support Network, are directed at government workers in the capital:

The military has done its best to limit public exposure to Bradley Manning's case by holding the trial at Ft. Meade, a relatively difficult location for the public to attend, and they have not released transcripts of the pretrial hearing, thereby limiting media exposure and making it difficult for laymen to follow the proceedings. Let's bring the case back to Washington! ... These ads will force government workers to remember WikiLeaks and Bradley Manning, remind them that the public is behind Bradley, and explain that what Bradley is accused of doing is a public good.

Bradley's next hearing is June 6.

[shortformblog]

Marketing Campaign of the Day

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Apparently, most women have hard-and-fast "rules about what they won't put in their vaginas." This new spot for Sir Richard's condoms elicits said rules -- though they seem to involve specific types of men, more than anything else -- and promises the condom brand won't add any chemicals, either.

Happy National Women's Health Week.

(See also: Sir Richard's spot defending sluts.)

[adweek]

Marketing Campaign of the Day

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A new campaign called "Freedom to Serve, Freedom to Marry" -- whose debut video will give you chills -- takes aim at the Defense of Marriage Act and its impact on gay and lesbian military families. The video follows the devastating trajectory of a lesbian relationship when one of the women serves in Afghanistan.

Evan Wolfson, the founder of Freedom to Marry, one of the organizations behind the campaign, spells it out for us:

Many people assume that, with the repeal of "Don't Ask, Don't Tell," gay men and lesbians serving our country are now being treated fairly and equally, but that's not the case. We ended the ban on open military service for gay and lesbian Americans, but there is still federal ban on treating married service members as what they are: married.

[towleroad]

Marketing Campaign of the Day

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Dad finally gets center stage -- and the respect he deserves -- in Volkswagen's new 90-second spot for the "small but tough" Polo.

*Could cause misty eyes.

[hypervocal]

Marketing Campaign of the Day

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Marketing Campaign of the Day
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Nothing like perfectly styled mug shots of kids looking boss to promote prescription eyewear. Don't miss the full gallery -- from Very French Gangsters -- here.

[petapixel]

Marketing Campaign of the Day

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Meet Sultan the Tomcat, who epitomizes the "better late than never" idiom in SPCA's latest spot advocating pet sterilization.

[spca]