At SXSW, across the street from where an ad agency was controversially transforming homeless men into walking WiFi hotspots for conventiongoers, competitive eater extraordinaire Takeru Kobayashi wolfed down a record-setting thirteen grilled cheese sandwiches in 60 seconds to promote the group messaging service GroupMe.
Marketing Campaign of the Day: This brilliant promotion for the Berlin Philharmonic Orchestra by photographer Bjoern Ewers shines a perspective-reexamining light on the interiors of musical instruments, which, incidentally, look like they would make rather amazing concert halls.
See the rest here.
Questionable Marketing Campaign of the Day: From Rethink Canada comes a campaign for "hair loss specialists" that aims to shame balding men into self-consciousness.
Seems to me if there was a similar ad for "weight loss specialists" targeting women that consisted of a sticker on a mirror in the subway that said "you should lose some weight," there would be an uproar.
Say no to bald-shaming.
Indie Car Ads of the Day: Two blink-and-you-missed-them TV spots for the 2012 Hyundai Azera, which aired during last night's Oscars telecast, were directed by none-other-than art house landlord Wes Anderson.
Through the employment of his distinctive mise-en-scène, the acclaimed auteur adds an invigorating dash of whimsy to what would otherwise be just another ad for yet another car.