marketing-stunt

Via: Sharables
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Let's face it: In the same way we all have a zombie plan, our instincts are movie-honed for a secret-agent scenario -- as soon as these guys are given a destination and a countdown clock, the inner Bond comes out just as the train station turns into an obstacle course.

One of the coolest marketing stunts ever.

Aaron Shapiro,Adapt Or Die,borders,Marketing Stunt
By Angeline
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Marketing Stunt of the Day: Aaron Shapiro, CEO of digital agency HUGE, recently penned a business book about the importance of adapting to the digital age to avoid commercial collapse.

To make the results of failing to take Users Not Customers to heart more tangible, Shapiro hired erstwhile book peddlers who experienced firsthand the consequences of not heeding his

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