Say what you will about Coldplay -- and we know you will -- the band's new video for "Hurts Like Heaven" is legit: It's the prequel to the story of Mylo Xyloto, which is to be told via a six-part comic series.
What is lyric-lapsing? It's a technique the video creators say helps to "achieve the surrealistic feeling of movement," despite taking several hours to get a few seconds of footage. It's astounding.
Oh, and the music's not bad to listen to either.