music video

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Say what you will about Coldplay -- and we know you will -- the band's new video for "Hurts Like Heaven" is legit: It's the prequel to the story of Mylo Xyloto, which is to be told via a six-part comic series.

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Stick around for the end. Boy, that escalated quickly. It really got out of hand fast.

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In the music video for Willow's "Sweater," he practically stays in the exact same place in a white room. But that's not really what happens, is it?

Somewhat possible to try at home.

[thanks, tori!]

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Forget about Gucci and Armani -- rapper Macklemore isn't afraid to get hella savings by shopping smart. The video and song are also pretty damn good too.

Macklemore even held an instagram contest for fans to send in their best thrift store finds. Here's the winning shot.

[mashable]

By Unknown
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What is lyric-lapsing? It's a technique the video creators say helps to "achieve the surrealistic feeling of movement," despite taking several hours to get a few seconds of footage. It's astounding.

Oh, and the music's not  bad to listen to either.

[yababoon]

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