Earning top honors in the "Wait For It..." category, the video for the title track of The Aikiu's "Pieces Of Gold."
Coming soon -- the Not Safe For Work version!
Indie-pop pair Matt & Kim earned the Breakthrough Music Video MTV award in 2009 for "Lessons Learned," their simple-yet-brilliant walk-and-strip in Times Square.
Their new vid, for "Let's Go," is styled in a similarly simple fashion, this time around the skills of Pat the Roc, "the world's greatest ball handler."
Zach Condon elaborates:
I always felt that "The Rip Tide" wasn't fully able to project its own ambitions in song form.. no matter how it was performed or recorded, it felt contained by sound alone… I wanted more, as I often do with my music, and this is not a bad thing. Growing to accept a song's limits is part of the process of creating and loving them. Which was why I was so excited to see what Houmam had dug into when he picked "The Rip Tide" out of all others for a video. The concept fit, and the product brought the song somewhere that I had only been able to describe to myself, now available for others to see and feel it much more as I had in the process of writing it.