Game of the Day: Dikembe Mutombo's 4 1/2 Weeks to Save the World

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Game of the Day: Dikembe Mutombo's 4 1/2 Weeks to Save the World View Fullscreen
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Old Spice and the Portland-based ad agency Wieden + Kennedy have teamed up again for its latest digital campaign "Believe in Your Smellf," which features a web-based video game starring the retired NBA star Dikembe Mutombo who must save the world from the Mayans' doomsday prophecy by taking on a series of odd missions like stopping Americans from dancing to "Gangnam Style" and defending the planet from the invasion of mysterious monster-like creatures known as "Blurgies." Click here to play now!

Marketing Campaign Conclusion of the Day

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Marketing Campaign Conclusion of the Day: Mano a Mano in El Baño came to an anticlimactic close today with old Old Spice Guy Isaiah Mustafa successfully laying waste to new Old Spice Guy Fabio's Old Spice throne claims through nonviolent means, thus becoming regular old Old Spice Guy once again.

Hooray!

Now back to staring at Isaiah Mustafa's exposed torso.

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Tame Duel of the Day

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Tame Duel of the Day: The long-awaited "Mano a Mano in el Baño” duel between new Old Spice Guy Fabio and old Old Spice Guy Isaiah Mustafa has officially commenced.

Sadly, it's not so much a duel in the Alexander Pushkin-Georges d'Anthès sense of the word as an invitation to vote for your chosen Old Spice Person by clicking one of two boxes that appear on the screen durin

Marketing Campaign of the Day

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Marketing Campaign of the Day: Old Spice has launched a brand new ad spot featuring a poor man's ripoff of its manly mascot Isaiah Mustafa.

According to a rep, the ad is slated to air exclusively in foreign markets, while Isaiah Mustafa will remain the company's sole spokesmodel stateside.

Because there's only so much Isaiah Mustafa to around, and we've got dibs.

[mashable.]

Behind The Scent of the Day

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Behind The Scent of the Day: Take an entertaining look behind the scenes of Old Spice's latest single-take Isaiah Mustafa-starring spot, "Scent Vacation."

[oldspice / oldblueeyes.]