The struggling Blackburn Rovers were bought last season by poultry-processing company Venky's, and fans are not happy.
So, to protest, a wily fan released a chicken (wearing Blackburn colors!) onto the Ewood Park pitch during today's game.
The frantic avian was apprehended by the opposing team's keeper and escorted gently from the field.
Incidentally, Blackburn went on to lose 1-0.