This is one of the most despicable acts I've seen.
Joe Pickett and Nick Prueher of the Found Footage Festival posed Prueher as a fictional TV chef named Chef Keith and attempted to get him booked on local morning news shows in the Midwest. The result was five disastrous TV appearances.
A physics student has recharged an old meme when he Rickrolled his teacher in a scholarly fashion by cleverly inserting every lyric to Rick Astley's Never Gonna Give You Up into the margin of an essay.
Just composing an assessment on the influence of Danish scientist Niels Bohr on the theory of quantum physics would be challenging enough, let alone strategizing the presumably pain-staking process of laying out this massive prank.