PSA of the Day

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"We aren't built to watch vertical videos!" Mario and Fafa of Glove and Boots lay bare the horrific -- if unintended -- consequences of Vertical Video Syndrome.

[laughingsquid]

PSA of the Day

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Comedian Todd Glass, who came out as gay in January, appears in a new PSA for the Gay, Lesbian & Straight Education Network. The spot -- which questions whether there's a difference between gay suicide, and negligence from loved ones who push "archaic beliefs and misinformation" about homosexuality -- is an entry for a contest for GLSEN. (You can vote here.)

[thanks, ellen!]

PSA of the Day

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It's been an entire decade since Will Smith has recorded a title rap for one of his movies, and it seemed like Men in Black III would be the perfect opportunity for the Fresh Prince/galaxy defender to step to the mic one more time.

So, the producers of the movie did the logical thing ... they hired Pitbull?!

The folks at Sneaky Zebra are understandably not nodding their heads about this state of affairs.

[thanks, nick!]

PSA of the Day

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According to the Best Friends Animal Society, more than 80 percent of pet owners support spaying or neutering their furry friends. But apparently, pet owners can't seem to remember exactly when their animals should be sterilized (at 4 months old).

Enter the Fix at Four campaign, a series of clever PSAs that aims to reduce the number of accidental pets, and the best of which makes it seem as if a freaked-out father is trying to keep a bunch of horny neighborhood boys from impregnating his tween-age daughter.

"We purposely made them lighter," says Bill Oakley, of TM Advertising, which helped design the spots. "When I see those Sarah McLachlan commercials, I turn them off. I can't even watch them."

[adweek]

PSA of the Day

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Tom Hanks famously wore the lapel pin at February's Oscars. Now the Got Your 6 campaign has become a full-fledged movement, officially launching today with star-studded PSAs and the backing of some of the biggest studios and players in Hollywood, in addition to more than two dozen top-tier nonprofits from around the country.

In the military, "got your six" means "I've got your back, and you've got mine." The high-profile campaign, inspired by Michelle Obama's extensive veteran outreach, intends to improve the lives of veterans and their families, with pointed emphasis on six areas: jobs, education, health, housing, family, and leadership.

"Over the next five years, more than one million service members will return to civilian life," says Chris Marvin, a former Army Blackhawk pilot who was wounded in Afghanistan and the managing director of Got Your 6. "It is crucial that we view them and their families as leaders and civic assets. Got Your 6 is a clear call to action for all Americans to join with our veterans in reinvigorating our communities."

[thanks, cole!]

PSA of the Day

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This entry deserves top honors in the Humane Society's "Why Puppy Mills Stink" video contest. Or, at the very least, a hefty showing of viral support.

[bitsandpieces]