PSA of the Day

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According to the Best Friends Animal Society, more than 80 percent of pet owners support spaying or neutering their furry friends. But apparently, pet owners can't seem to remember exactly when their animals should be sterilized (at 4 months old).

Enter the Fix at Four campaign, a series of clever PSAs that aims to reduce the number of accidental pets, and the best of which makes it seem as if a freaked-out father is trying to keep a bunch of horny neighborhood boys from impregnating his tween-age daughter.

"We purposely made them lighter," says Bill Oakley, of TM Advertising, which helped design the spots. "When I see those Sarah McLachlan commercials, I turn them off. I can't even watch them."

[adweek]

PSA of the Day

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Tom Hanks famously wore the lapel pin at February's Oscars. Now the Got Your 6 campaign has become a full-fledged movement, officially launching today with star-studded PSAs and the backing of some of the biggest studios and players in Hollywood, in addition to more than two dozen top-tier nonprofits from around the country.

In the military, "got your six" means "I've got your back, and you've got mine." The high-profile campaign, inspired by Michelle Obama's extensive veteran outreach, intends to improve the lives of veterans and their families, with pointed emphasis on six areas: jobs, education, health, housing, family, and leadership.

"Over the next five years, more than one million service members will return to civilian life," says Chris Marvin, a former Army Blackhawk pilot who was wounded in Afghanistan and the managing director of Got Your 6. "It is crucial that we view them and their families as leaders and civic assets. Got Your 6 is a clear call to action for all Americans to join with our veterans in reinvigorating our communities."

[thanks, cole!]

PSA of the Day

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By Unknown
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This entry deserves top honors in the Humane Society's "Why Puppy Mills Stink" video contest. Or, at the very least, a hefty showing of viral support.

[bitsandpieces]

PSA of the Day

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Although some U.S. states are starting to crack down on texting while driving, Belgium is making SMSing while operating a motor vehicle part of the test for a drivers' license.

Well, no, it's not. But thanks to this PSA from Belgian org RYD (Responsible Young Drivers), you can see what it would be like if it did.

Yes, it's as scary as you'd expect.

[ufunk.]

West Wing Reunion of the Day

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West Wing Reunion of the Day
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Who better than the stars of The West Wing -- which made the walk-and-talk a pop culture phenomenon -- to get Americans back on their feet? Martin Sheen, Allison Janney, Dule Hill, Joshua Malina, Melissa Fitzgerald, and William Duffy reprise their famous roles in a new PSA about an initiative that cuts the risk of heart disease, diabetes, stroke, various kinds of cancer, depression, and more.

[funnyordie]

PSA of the Day

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This charming number is brought to us by DDB NY for SaferSexForSeniors.org, because STD rates among Florida's seniors apparently are through the roof. "It was important for us that our creative response felt empowering to the 55, 60, 65+ demographic," says DDB NY's Matt Eastwood. "Whether the younger generation likes it or not, our grandparents are having sex."

[mediabistro]

PSA of the Day

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"It's easy to dehumanize hate speech online because we've gotten so used to seeing it," says writer/director Charlotte Moore. "We tell ourselves that it's the product of trolls, of random, anonymous strangers. Except they're not. They're real people. Many of them will be parents. And some of their children will be gay."

Her new PSA brings to life the worst of the tweets with Twitter hashtag #tomyunbornchild, which was trending worldwide in March. The hashtag -- unintentionally -- encouraged many users to spout hate toward LGBT children.

[huffpo]