Who better than the stars of The West Wing -- which made the walk-and-talk a pop culture phenomenon -- to get Americans back on their feet? Martin Sheen, Allison Janney, Dule Hill, Joshua Malina, Melissa Fitzgerald, and William Duffy reprise their famous roles in a new PSA about an initiative that cuts the risk of heart disease, diabetes, stroke, various kinds of cancer, depression, and more.
This charming number is brought to us by DDB NY for SaferSexForSeniors.org, because STD rates among Florida's seniors apparently are through the roof. "It was important for us that our creative response felt empowering to the 55, 60, 65+ demographic," says DDB NY's Matt Eastwood. "Whether the younger generation likes it or not, our grandparents are having sex."
"It's easy to dehumanize hate speech online because we've gotten so used to seeing it," says writer/director Charlotte Moore. "We tell ourselves that it's the product of trolls, of random, anonymous strangers. Except they're not. They're real people. Many of them will be parents. And some of their children will be gay."
Her new PSA brings to life the worst of the tweets with Twitter hashtag #tomyunbornchild, which was trending worldwide in March. The hashtag -- unintentionally -- encouraged many users to spout hate toward LGBT children.