Jimmy Kimmel reimagines Mitt Romney's first ad of the general election, "Day One," with more suitable narration.

[mediaite]

Mitt Romney's first commercial of the general election cost upwards of $1 million, and begins airing Tuesday in Ohio, Iowa, Virginia, and North Carolina.

John F. Harris, filling in for Mike Allen on Politico's "Playbook," makes two observations: the spot is positive (it looks like negative ads have been left for now to outside groups like Restore Our Future and Crossroads), and there is a Spanish-language version (acknowledging the effort needed to close the gap among Latino voters).

Is Romney's first day in office everything you imagined?

[playbook]

At a campaign event in Iowa this afternoon, Mitt Romney will debut a new campaign video hitting his opponent where it hurts -- the video is "focused on the unprecedented growth of government, spending and debt under President Obama. This video highlights struggling Iowans. These are the stories behind the statistics. These are a few of the 23 million."

From the video:

"Millions of Americans are struggling under the Obama economy. Here are a few of their stories. … Hope and change has not been kind to millions of Americans, but they still believe in this great country, and deserve a leader who believes in them: Mitt Romney."

[politico]