Macklemore has since somewhat half-assedly apologized for the costume, but we'll let the picture do the talking.
An updated response from both Macklemore and Seth Rogen, for good measure:
Seth Rogen and Evan Goldberg will pen and direct the movie based on Blake Harris's book, Console Wars: Sega, Nintendo And The Battle That Defined A Generation, which documents the corporate battle that helped turn video games into a massive industry.
Sony optioned the movie rights to Console Wars despite the fact the book won't be released until later this year.
Seth and Evan have previously worked together on films such as Superbad, Pineapple Express and This Is The End.