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PBS arts series Off Book takes a look at the animated GIF's journey from annoying GeoCities site decoration to beloved Internet art form in an episode called "Animated GIFs: The Birth of a Medium."

The GIF experts PBS interviewed -- including Tumblr's TopherChris and artists Reed + Rader -- all agree that GIFs can be art, but they can't agree on an answer to the eternal question, "Is it pronounced GIF or JIF?"