Meanwhile in Japan: Dignity Wrapper Frees Japanese Woman from "Ochobo" Tradition

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Ochobo, or "small and modest mouth," is regarded as an attractive trait for women in Japanese culture. This expectation makes it difficult for woman to take large bites of food without breaking this long-held expectation. Freshness Burger, a restaurant chain throughout Japan, took this on as a challenge to free their female customers from taking only tiny bites.