Marketing Campaign

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French Socialist presidential candidate François Hollande -- who leads incumbent Nicolas Sarkozy after the first round of voting -- has co-opted Jay-Z and Kanye West's anthem "Ni*as In Paris" for his latest campaign ad. The song backgrounds footage that shows Hollande campaigning in the outer Parisian suburbs among people of various ethnic backgrounds, as they hold up their voter registration cards. And Slate helpfully points out: "Creil," one of the suburbs Hollande campaigns in during the ad, is pronounced "cray" as in, "That sht Creil."

Despite the perhaps questionable song choice, Hollande's general play is a smart one -- Sarkozy has a lousy history with the outer regions of the Paris metro area, where a high percentage of racial minority and immigrant populations live. The next round of voting is May 6.

(Not Safe For Work, Kanye and Jay-Z)

[crushable]

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In a "public-private partnership between the travel industry and the U.S. government," this $12.3 million "Land of Dreams" ad campaign by Discover America will hit the U.K., Japan, and Canada in the next few months, then expand to Brazil and South Korea. Just in case no one realizes that THIS is what America is really like.

[consumerist]

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In a clever spin on Earth Day, o.b. tampons and LBi teamed up to convince a creepy crustacean to spill his plans for seaside domination.

[thanks, elisabeth!]

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This Italian TV spot may be tough to watch, but it sure is brilliantly crafted. And with a surprise ending!

(Sort of Not Safe For Work, giant naked man)

[itsnicethat]

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A bicyclist in a sleepy Belgian town couldn't resist when a giant red button caught his attention -- it was just asking to be pushed. The dramatic fallout became TNT's new ad spot in the country.

[reddit]

Marketing Campaign ranch - 6090861568
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Hidden Valley has big plans for its flagship ranch dressing: The company has re-branded it "Hidden Valley for Everything" with the hope that it will become America's top condiment. But to get there, it will have to beat out mayonnaise, salsa, and ketchup. Best of luck, Hidden Valley.

[theweek]

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Upping the ante for sexist grooming product ads everywhere, the latest Turkish TV commercial for Biomen-brand shampoo features Adolf Hitler admonishing men for using "women's shampoo."

"If you're not wearing women's clothes, you shouldn't be using women's shampoo either," says Turkish Hitler. "Here it is. A real man's shampoo. Biomen. Real men use Biomen."

You may be surprised to learn that some people are pretty unhappy about this.

"The use of images of the violently anti-Semitic dictator who was responsible for the mass murder of 6 million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy," said Anti-Defamation League director Abe Foxman. "There can never be any justifiable purpose for using the images of Hitler, Nazis or any other depiction of the Nazi killing machine to sell products or services."

Unless, of course, you're selling awful ad ideas.

[adfreak / dailymail.]

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From noted quirk-maker Wes Anderson and stop-motion animation studio Laika (Coraline) comes the first in a series of 60-spots for Sony's Xperia line of smartphone.

For the campaign, Sony asked kids what they thought made the Xperia phones so smart, and then animated their responses.

There is also a brief making-of video, which you can watch here.

[/film.]