"R.I.P. Trayvon Martin," wrote @RealFerrellWill. "For every R-T this tweet gets, $1 will be donated to the #TrayvonMartin Foundation, which helps counteract racism."
Of course, it was quickly found out that @RealFerrellWill was not actually the real Ferrell, and the foundation does not exist.
Despite being a fake, the account managed to gather up over 43,000 followers and earned retweets from hundreds of people, including comedian Aziz Ansari. The account has since been suspended.
"That is definitely NOT Will Ferrell who does NOT have a Twitter account," Ferrell's rep told The Hollywood Reporter. "We've informed Twitter that this is a hoax."
The hour-long show was filmed during last year's Dangerously Delicious tour stop in Washington, DC, and it will be available directly from the Parks & Recreation star's website.
Although comedy labels and channels are probably finding the new independent model worrisome, it seems to be a growing trend.
Last month, comedian Jim Gaffigan also revealed that he would be going the DIY route with his latest show, Jim Gaffigan: Mr. Universe.