Kim Kardashian was hit with a flour bomb on the red carpet on Thursday night at an event to promote her new perfume.
A woman walked up to Kim, shouted something that sounded like "lousy fur hag!" and doused her in a white powder that turned out to be ordinary cooking flour.
The flour-bomber was detained by hotel security, but was released after Kardashian decided not to press charges.
Kim stepped away from the event for 10 minutes, brushed herself off, and returned to the red carpet.
"That probably is the craziest, unexpected, weird thing that ever happened to me," Kim told E! "Like I said to my makeup artist, I wanted more powder and that's a whole lot of translucent powder right there."
The Superficial thinks the flour bombing may have been less "crazy, unexpected" and more "publicity stunt," considering the lack of charges.
The motivation for the flour attack seems to add up, though: Kardashian has been a target for anti-fur activists in the past, including a PETA billboard campaign.