Pure Nostalgia of the Day: Coca-Cola is Bringing Back Surge

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Pure Nostalgia of the Day: Coca-Cola is Bringing Back Surge
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After 12 years the world's biggest beverage company will begin selling 12-packs of the citrus drink on Amazon Monday, and it is the first time Coca-Cola has sold a product exclusively online. The company says the move is a response to a surge of nostalgia for the soda.

Surge, launched in 1996 very aggressively as an answer to Mountain Dew. Initially, reception to the beverage was strong, though its appeal faded by the early 2000s.

You can buy the beverage on Amazon here.

See more at WIN!

Marketing FAIL of the Day: Vitamin Water Accidentally Puts "You Retard" Under a Bottlecap

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Marketing FAIL of the Day: Vitamin Water Accidentally Puts "You Retard" Under a Bottlecap
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While out on a dinner date with his husband earlier this week, Blake Loates from Alberta, Canada was shocked to find the words "You Retard" printed on the cap of her VitaminWater bottle. Outraged, Loates' father Blake, whose youngest daughter has been living with cerebral palsy and autism, then sent off an angry letter to Coca-Cola's board of directors to demand answers, to which the company responded with an apology to the Loates and an explanation that makes the story even more bizarre and incredulous. According to CocaCola Canada's spokesperson, the unfortunate wording on the cap was an unintended byproduct of a promo campaign that involves pairing up a random English word with a random French word, which by chance happened to be "retard," meaning "late" or "delayed."

Product Discrimination of the Day

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Product Discrimination of the Day
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Sebastian Coe, Chairman of the London Olympics, issued a harsh warning for spectators attending the upcoming 2012 summer games. In an interview for BBC Radio, Coe cautioned that certain apparel would bar spectators from venue entry -- all in the name of protecting corporate sponsors. When asked if anyone wearing a Pepsi logo would be allowed into events, he replied with a short "No." When pushed for an explanation, Coe had this to say:

You probably wouldn't be walking in with a Pepsi T-shirt because Coca-Cola are our sponsors and they have put millions of pounds into this project, but also millions of pounds into grassroots sport. It is important to protect those sponsors.

He did say spectators "probably would be able to walk through with Nike trainers," although the Nike swoosh at Old Trafford Stadium in Manchester has been blocked out in preparation for soccer matches. Maybe his next move is to force Team USA Basketball to put tape over their Nike swooshes.

[dailyrecord]

Lights Out

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We saved the best for last.

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Marketing Campaign of the Day

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Marketing Campaign of the Day: Coca-Cola recently converted a traffic jam in Bogotá, Colombia, into an impromptu drive-in movie theater, complete with Coke-branded attendants handing out concession stand snacks, all in the name of promoting a miniature version of the world-famous soft drink.

[mashable.]