Drink of the Day: Lululemon Thinks Yoga Needs More Beer

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Lululemon announces a beer to go with all your yoga.
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You know you get thirsty from all that yoga you do, so why not rehydrate with a nice frosty beer?

That's what the über yoga clothing store Lululemon wants you to do anyway.

According to the apparel giant's Instagram account, the beer will come to the Seawheeze Half Marathon, which is apparently something that happens in Vancouver.

They're calling it the 'Curiosity Lager' and, according to the New York Daily News want it to be seen as a craft beer.

Canadian yoga retailer Lululemon has teamed up with Vancouver's Stanley Park Brewing to launch a limited-edition craft beer called Curiosity Lager, made with chinook and lemon drop hops for a "crisp, cold beer."

The limited edition beer — only 88,000 cans will be produced — will be served at the 2015 SeaWheeze Sunset Festival and Half Marathon in August in Vancouver and line liquor store shelves across Canada later this month.



Drunk yoga is something most of us are familiar with.



We may refer to it as something different.



But Lululemon probably just wants to standardize the whole thing.

This whole thing seems just like something to get dudes more interested in yoga, like when they unveiled their "Anti Ball-Crushing" Pants, which "gives you and the family jewels room to breathe."

Luckily for you, there's cheap, probably better, beer all around us!

Apology of the Day: Bud Light Sorry for Telling People to Remove ‘No’ From Their Vocabulary

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Bud Light was forced to apologize – yet again – for their “Up for Whatever” marketing campaign this week, after their beer bottle slogans caused a bit of an uproar online.

The above image was posted to Imgur/Reddit on Monday, showing a label that said: “The perfect beer for removing ‘No’ from your vocabulary for the night.”

While the company supposedly had good intentions here, people were quick to notice how this could very easily be misinterpreted.

“Sounds a lil rapey,” writes one commenter on Imgur.

Another pointed out the perils of drunk driving.

“Are you ok to drive?”
“N…nnnn…NNNNN! Aww f*ck it yeah I’m good”

The bottle campaign launched last December, with more than 47 different messages on the labels “intended to inspire spontaneous fun.”

The spontaneous fun has now taken the form of Tweets and comments on Reddit poking fun at the poorly thought out campaign.

Back in March, Anheuser-Busch had to apologize for encouraging people to pinch strangers on St. Patrick’s Day, and now they’ve responded with a similar statement about they “missed the mark.”

The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.

Of course, the damage had already been done, and the Internet let them know how they feel about it.

Here is a taste of some of the mockery on Twitter:

Man’s Best Friend of the Day: Dog Fetches Beer on Command

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Best. Dog. Ever?

Simply say "I'm parched," and this cattle dog will open the fridge, grab you a beer and even shut the door again before delivery.

Good boy Bandit, now fetch me some chips.

Starbucks is Making Beer Flavored Coffee?

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Via the Daily Coffee Club

If you like coffee and beer, maybe this new Starbucks drink is worth a shot! Starbucks is testing what they've named the Dark Barrel Latte, a drink made with espresso and a chocolaty stout flavor and topped with whipped cream and a dark caramel drizzle. While there's no alcohol actually in the drink, many are insisting that it tastes a lot like beer.

Starbucks already sells beer and wine at some of their stores in the evening, and this fun new blend might be a good way to bridge the gap between the coffee lovers and the beer & wine enthusiasts. Many of the company's customers love trying new things and unique flavor pairings, so for now they're testing this drink to see if it has the potential to become more widely available.

Ad of the Day: Budweiser's New Anti Drinking and Driving Ad Will Tug at Your Heartstrings

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A friend is always waiting.

Meet the Living Legend and National Treasure That Can Carry 27 Liters of Beer at Once

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The One Guy That Approves Beer Labels

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This year alone, 29,500 individually designed beer labels have been submitted for approval to the Trade Department's Tax and Trade Bureau. And every single one of those label designs was approved or denied by a single man: Kent "Battle" Martin, a man who is the bane of the beer industry for his power to reject labels for the flimsiest of reasons.


Here are a few of the reasons:

Battle has rejected a beer label for the King of Hearts, which had a playing card image on it, because the heart implied that the beer would have a health benefit.

He rejected a beer label featuring a painting called The Conversion of Paula By Saint Jerome because its name, St. Paula's Liquid Wisdom, contained a medical claim--that the beer would grant wisdom.

He rejected a beer called Pickled Santa because Santa's eyes were too "googly" on the label, and labels cannot advertise the physical effects of alcohol. (A less googly-eyed Santa was later approved.)

He rejected a beer called Bad Elf because it featured an "Elf Warning," suggesting that elves not operate toy-making machinery while drinking the ale. The label was not approved on the grounds that the warning was confusing to consumers.