Marketing Stunt of the Day

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Marketing Stunt of the Day
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Marketing Stunt of the Day: Aaron Shapiro, CEO of digital agency HUGE, recently penned a business book about the importance of adapting to the digital age to avoid commercial collapse.

To make the results of failing to take Users Not Customers to heart more tangible, Shapiro hired erstwhile book peddlers who experienced firsthand the consequences of not heeding his

Passive-Aggressive Note of the Day

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Passive-Aggressive Note of the Day
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Passive-Aggressive Note of the Day: Borders locked up the last of its brick-and-mortar bookstores last Sunday. The above list of gripes -- reportedly posted at one of many out-of-business outlets -- claims to speak for all Borders employees.

A transcript follows, courtesy of EW's Shelf Life:

  • We hate when a b

Sign Of The Times of the Day

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Sign Of The Times of the Day
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Sign Of The Times of the Day: Spotted at a Borders in Chicago.

I get the distinct sense that they are rather unhappy with having to file for Chapter 11 bankruptcy protection as a result of revenue loss to online booksellers, but I can't quite put my finger on why.

[@avecvoix / reddit.]