Macklemore has since somewhat half-assedly apologized for the costume, but we'll let the picture do the talking.
An updated response from both Macklemore and Seth Rogen, for good measure:
Say goodbye to the "hot pizza burn" -- researchers at the University of New Mexico (a city known for chemistry) have created a dissolving oral strip that gives immediate relief and healing to a scalded mouth.
Coffee, tea, pizza, or Hot Pocket, let no temperature stand in your way ever again. These need to come out ASAP.
Just when you think all hope is lost, two dogs are rescued from a burning house and miraculously revived.
The clip is from BURN, a film about the firefighters who work to save Detroit from itself. The project won this year's Tribeca Film Festival Audience Award for documentary filmmaking.