President-elect Trump loves his name. Who wouldn’t? It’s a name. It’s a verb. It’s one syllable. It looks great in front of a bad steak. But on a building, ehhhhhhh, some aren’t so sure.
This afternoon, workers began removing the name “Trump” from one of three luxury apartment buildings, which, look, is the biggest, most luxurious apartment building, but maybe bring up a couple uncomfortable feelings, like xenophobia, fear, political resentment, and divisiveness. Not exactly the type of thing you want for your domicile.
“Our goal was we have no interest in having any political position on anything,” said Sam Zell, the building’s owner. “Once Mr. Trump made the decision that he was going to enter the political scene, we looked at it and said, 'We just want to be neutral. We don't want to have an opinion.’”
According to The New York Times, hundreds of tenants petitioned to “Dump the TRUMP name.”
This is the most actively neutral name removal we've seen since Two Guys, a Girl, and a Pizza Place became just Two Guys and a Girl. Now, that’s a reference everyone can get behind.