Lance Armstrong's Crash And Burn of the Day

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Nike ditches him; he ditches Livestrong; Twitter explodes.

Futuristic Game of the Day

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Futuristic Game of the Day
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This NikeFuel Rally LCD game is definitely the precursor to a real life version of this, which will probably also be sponsored by Nike.

[cosbysweaters]

Product Discrimination of the Day

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Product Discrimination of the Day
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Sebastian Coe, Chairman of the London Olympics, issued a harsh warning for spectators attending the upcoming 2012 summer games. In an interview for BBC Radio, Coe cautioned that certain apparel would bar spectators from venue entry -- all in the name of protecting corporate sponsors. When asked if anyone wearing a Pepsi logo would be allowed into events, he replied with a short "No." When pushed for an explanation, Coe had this to say:

You probably wouldn't be walking in with a Pepsi T-shirt because Coca-Cola are our sponsors and they have put millions of pounds into this project, but also millions of pounds into grassroots sport. It is important to protect those sponsors.

He did say spectators "probably would be able to walk through with Nike trainers," although the Nike swoosh at Old Trafford Stadium in Manchester has been blocked out in preparation for soccer matches. Maybe his next move is to force Team USA Basketball to put tape over their Nike swooshes.

[dailyrecord]

Early Bird Special

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When Nike gave Internet video maker Casey Neistat a hefty advance payment and orders to #makeitcount, it's unlikely this is what the company had in mind. Nicely done.

[youtube]

Viral Ad of the Day

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Viral Ad of the Day: Robert Rodriguez directs Danny Trejo at The Crippler, Bruce Willis as Mister Suave, and Kanye West as The Boss in a Nike Basketball spot based around a pitch for a film about Kobe Bryant's alter-ego The Black Mamba.

Or something like that.

[nike.]