Sneaker Promo of the Day

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Sneaker Promo of the Day: Back to the Future producer Frank Marshall directs Bill Hader, Christopher Lloyd, Kevin Durant, Donald Fullilove (Mayor Goldie Wilson), and Nike lead designer Tinker Hatfield in a reference-heavy promo for the new non-power-lacing Nike Air Mags.

[thanks sanford!]

Earlier:

Follow Up of the Day: Nike Air Mag Officially Unveiled

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Follow Up of the Day: Nike Air Mag Officially Unveiled
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Follow Up of the Day: Officially unveiled last night in a far-too-brief teaser, Nike's long-awaited self-lacing Marty McFly kicks just made their worldwide debut at Universal Studios.

Speaking at the unveiling event, Nike CEO Mark Parker announced that today's launch will coincide with the auctioning of 1,500 pairs o

It's About Time of the Day

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It's About Time of the Day
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It's About Time of the Day: Just over a year after the revelation that Nike had patented the technology necessary to make the iconic power-lacing Nike Air Mags from Back to the Future II a reality, the finished product appears to be just around the corner.

Following a dramatic late-night announcem