Early Bird Special

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Formula 1 driver David Coulthard recently rocketed through the Lincoln Tunnel in an ear-splitting 30 seconds, leaving behind a giant dust cloud of jealousy in the face of 120,000 daily commuters -- whose only wish in life is to navigate the 1.5-mile span at just the posted speed limit.

The high-speed stunt was a promotional tool for F1's Grand Prix of America, set to take place in New Jersey in Summer 2013.

[vvv]

RIP: Chaleo Yoovidhya, at 89

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RIP: Chaleo Yoovidhya, at 89
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Chaleo Yoovidhya, creator of the world-famous energy drink Red Bull, passed away today of natural causes. He was 89.

The self-made billionaire, listed by Forbes as the richest man in Thailand, launched Red Bull (Krathing Daeng in Thailand) in the 70's through his company, T.C. Pharmaceuticals. It was an instant hit among truck drivers and construction workers.

In the early 80's, Chaleo was persuaded by Austrian entrepreneur Dietrich Mateschitz to introduce the drink in foreign markets. Mateschitz, then an international marketing director, would make frequent trips to Thailand, and found that "one glass [of Krating Daeng] and the jet lag was gone."

Chaleo partnered with Mateschitz, and Red Bull quickly took flight. It is currently sold in over 70 countries. 

[bbc.]

Controversial Marketing Campaign of the Day

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Red Bull South Africa earlier this week unveiled the latest addition to its ongoing "Red Bull gives you wings" campaign -- a 30-spot featuring Jesus revealing the "secret" behind his miraculous water-walking feat.

Wouldn't ya know it, the ad did not go over well with many viewers, who demanded it be pulled immediately.

Unfortunately for Red Bull, the energy drink doesn't actually give you wings, so in lieu of saying "see you later, suckers" and flying away, the company relented and pulled the ad as requested.

[copyranter.]

Afternoon Snack

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Afternoon Snack: Extreme Sports: A Tasteful Compilation.

[nextround.]