In copywriter-turned-photographer Marcos Minuchin's Recession Army, classic comic book and Star Wars characters pose as out-of-work veterans pleading for any work they can get.
Tom Hanks famously wore the lapel pin at February's Oscars. Now the Got Your 6 campaign has become a full-fledged movement, officially launching today with star-studded PSAs and the backing of some of the biggest studios and players in Hollywood, in addition to more than two dozen top-tier nonprofits from around the country.
In the military, "got your six" means "I've got your back, and you've got mine." The high-profile campaign, inspired by Michelle Obama's extensive veteran outreach, intends to improve the lives of veterans and their families, with pointed emphasis on six areas: jobs, education, health, housing, family, and leadership.
"Over the next five years, more than one million service members will return to civilian life," says Chris Marvin, a former Army Blackhawk pilot who was wounded in Afghanistan and the managing director of Got Your 6. "It is crucial that we view them and their families as leaders and civic assets. Got Your 6 is a clear call to action for all Americans to join with our veterans in reinvigorating our communities."