Peter the elephant stars in the best animal playing with a smartphone video to date.

[mashable.]

Viral Ad of the Day: The Internet appears to have sprung a leak, but luckily Lithuanian mineral water manufacturer Vytautas was on hand with an open bottle to collect all the loose memes.

(Not Safe For Work: Internet.)

[dpaf.]

Lights Out: I'm not sure what this is a viral ad for, but if I had to venture a guess, I'd say a fresh pair of underwear.

[thanks lee!]

Super Bowl Ad of the Day: Volkswagen teases its latest Game Day ad, which, unsurprisingly, references Star Wars yet again.

This year they've traded in their adorable Mark Hamill-looking Lil' Darth Vader for dogs dressed as Star Wars characters barking the Imperial Ma

Fan-Made Ad of the Day: From the funny folks who brought you the best Doritos Super Bowl spot that won't appear during the Super Bowl comes another great Doritos Super Bowl spot that was simply too good for Doritos to air. (That must be the reason it didn't win their Crash the Super Bowl competition because I could think for a thousand years and still be un

Time-Lapse Thing of the Day: A piece of luggage lined with six camera lenses takes a tour of life "beyond the black rubber flaps" on its way from Atlanta to New York aboard a Delta passenger plane.

[devour.]

Protracted Anal Stage of the Day: Kohler makes four-year-old Dustin Kruse's day with the crappiest Christmas present ever.

[phantroll / theawl.]